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Introduction

When you are doing marketing, sometimes you need to investigate how powerful your competitors are. SimilarWeb is a great place to start. This article introduces SimilarWeb, a free site analysis tool.

What is SimilarWeb?

SimilarWeb is a tool for analyzing website traffic. For example, I want to know the number of page views and visitors of the service I am interested in. SimilarWeb makes it easy to do research.

How to register for SimilarWeb

SimilarWeb is free to register. From the sign-up screen, enter your name, company name, and email address to create an account. You can also connect with your Google or LinkedIn account.

Using SimilarWeb

Here’s how to use SimilarWeb. Using SimilarWeb is pretty simple. Just copy and paste the URL of the site you want to investigate into the search box at the top right of the main page. It’s very easy.

Primary data available on the SimilarWeb (free version)

Here are some key data you can find in the free version of SimilarWeb. The main data are as follows.

*Site Ranking
Visits
Device
Traffic Share
Monthly Unique Users
Average Time Spent
Visitor Trends
Marketing Channels
referral
Search
Social
Ads

すでにおわかりの通りほとんどの必要なデータを閲覧することができます。

As you can see, you can see most of the data you need.

It is a very powerful service.

Google Chrome Extension Makes It Easier

SimilarWeb is also available as an extension to Google Chrome. You don’t even need to bookmark any more, so this extension is probably the most useful. Extensions are available in the Chrome Web Store.

What can we do with the paid version?

The paid version offers more features. For example, very advanced functions are available, such as analyzing application ranking and number of installations, and analyzing subdirectories. The price of the paid version varies depending on individual conditions, but the budget is about 500,000 to 2 million yen per month.