Free AB test without writing code! Google Optimize Improves Your Site

This post is also available in: 日本語

Ads

Introduction

If you want to improve which site layout is effective in marketing, you may need to perform an AB test.

Here’s how to use Google Optimize to improve your AB tests and other sites for free.

What is Google Optimize?

Google Optimize is an AB testing tool from Google.
You can use it for free. The paid version is offered as a backward compatible service called Google Optimization 360.

Ads

What We Can Do With Google Optimize

There are three main improvements to Google Optimization:.

AB test

You can run the AB test, which tests some elements of your site, such as layout, in two different patterns to see which one is more effective.

Redirect test

Redirects allow you to set up a URL and test the destination.
Examples include multiple LP tests.

Multivariate test

Multivariate tests can measure which combination of subjects works best with multiple variables.

How to Register Google Optimize

You need a Google account to register Google Optimizer.
If you don’t have a Google account, create one first.

Assuming you have a Google account, you can register from the Google Optimize page.

How to use Google Optimize

Now I’ll explain how to use Google Optimize.

Structure of Google Optimize

First, let’s look at the structure of Google Optimization. So the structure of Google Optimization “Account” > “Container” > “Test”.

Place Tags

You need to install Google Optimize.
Select “Add Optimization to a Website” on the right side of the screen.
I put this tag on the website because it appears.
The Google Tag Manager makes it easy to place tags.

Create an experience

There is a Start button with the copy “Let’s create the first experience.”.
Start creating from here.

Choose “Name” “Page URL” “Test Type” for Experience to create.


Creating a Pattern

Once the basic information has been created, the test pattern is created.
Click “Patterns and Targeting”.

“Original” retains its original site structure. You can then edit the pattern to edit the actual site. You can change the layout by clicking the part you want to edit and “Edit Element”.

Determine the type of targeting

次Next, determine the targeting. You can choose how you want to test users who access your site.

Set goals

Finally, set the goal. You can select objectives in Custom and List.

Test delivery

When you are finished setting objectives, select “Test Delivery” to begin testing.
You can check the status of the tests in Google Analytics and Google Optimize’s “Report”. Let’s run a test first and check the report.

And finally

Google Optimize is free, but you can create five different containers, so you can do a lot of testing. It might be a good idea to write a test and check how it feels.
This concludes our entry on Google Optimize.





Ads
フォローして最新情報をチェック!

SNSで最新情報を発信中

情報を受け取りたい方は、是非フォローください

ビジネスのご相談

広告掲載 / ライティング支援 /
オウンドメディアコンサルティング / 取材依頼など

お問い合わせ

ライター募集

一緒にUtillyのコンテンツをつくりませんか?
サービスレビューやコラムを執筆いただける方を募集しています。

募集要項