How to Use the Google Search Console

  • 2019-08-10 (最終更新:2019-08-12)
  • Marketing

This post is also available in: 日本語

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Introduction

SEO is something you can’t avoid if you run websites such as blogs and media.

This post introduces Google Search Console, an essential tool for SEO analysis.

 

 

About SEO

SEO stands for Search Engine Optimization.

This means search engine optimization in Japanese.

In simple terms, it refers to the act of putting your company or your site higher on the search screen.

Being at the top of the search page is as visible to many as opening a store on a busy main street. Search is a very important area because it acts as a search in and of itself, increasing the likelihood that people who are more interested will visit your site.

 

How much does it change depending on the rank?

There are a lot of reasons why the higher you rank in SEO, the better.

The click rate (= CTR) is as different as the sky and the earth.

 

Generally, it is said that the CTR of the 1st search is from 70% to 30%.

On the other hand, even if it is the same page 1, if it is ranked 10th in search, CTR will drop to around 1%.

On the second page, there is a much tougher battle.

In other words, in order to increase the probability of being chosen, the highest priority is to raise the ranking.

 

How can we improve our rankings?

Then, how can we improve the ranking?

It’s difficult to generalize because there are many sites and complicated elements such as Google algorithm are intertwined, but “Sites that follow Google’s algorithmic rules and have a lot of good content” can be said to rank easily.

 

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About Google Search Console

Google Search Console is a search behavior analysis service provided by Google.

 

What You Can Do in the Search Console

Here’s a quick look at what you can do with the Search Console:.

The Search Console is divided into the following main categories:.

 

  • Search Performance
  • URL Validation
  • Coverage
  • Site Map
  • Mobile Usability
  • AMP
  • Security and Manual Response

Search Performance

With Google Search Console, you can see your site’s rankings, how many times it shows up on the search screen, how many clicks it has, and how many clicks it has.

 

You can also check the actual search terms (= Query).

You can see at a glance which keywords are ranked higher.

Search performance metrics

  • queries: keywords found in
  • pages: landing via search
  • Country: Where did the search come from?
  • devices: from which device
  • How it looks in search: How it looks in search
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URL Validation

The URL check can check any URL of the site as its name suggests.

If you type any URL into the search window in the search console, the inspection results will be as follows.

If there is an abnormality in the examination

The test is not always going well.

Errors and warnings appear at a certain rate.

Don’t be impatient if there are errors or warnings. Check the details and take action.

The details describe the cause of the error or warning, and take action as instructed.

 

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Coverage

Coverage allows you to see how well a site is indexed (Recognized by Google algorithm).

You can check the status and set of each page, such as enable (+ Warnings), error, and exclude.

 

Site Map

You can check the status of the site map submission.

A site map is a kind of site configuration information that a site sends to Google.

Submitting a site map properly is very important because it makes it easier for Google’s crawlers to correctly identify your site.

 

Mobile Usability

Here you can check the usability evaluation of your mobile site.

 

AMP

 

You can check the status of AMP support here.

AMP is an acronym for Accelerated Mobile Pages, a framework that Google recommends for making pages display faster on mobile devices.

 

Manual / Security Issues

This is an area that shows if there are any problems in the site.

It usually looks like this, but if it finds a problem, it will display a warning message.

 

What You Need to Register the Google Search Console

You can register for the search console from this page.

In this entry, we will introduce the minimum registration method.

 

Registration requires the following information:.

  • Google Account
  • Site URL
  • Site owner verification

For site ownership verification, you must fill in a Google Search Console tag within your site.

 

Working with Google Analytics

Google Search Console also works with Google Analytics.

Specifically, you will be able to view Google Search Console data in Google Analytics.

If you’re interested in learning more about Google Analytics, check out these articles:.

Utilly(ユーティリー)

必須のマーケティングツールであるGoogleアナリティクスに関して、ここだけは押さえておきたい基本的な内容をまとめました…

 

This requires configuration in Google Analytics.

You can collaborate from Google Analytics > Settings > Properties > All Products.

 

 

For more advanced SEO analysis

That concludes our basic introduction to Google Search Console.

If you’re looking for a better way to analyze SEO, SEMrush is a third-party tool.

Regarding SEMrush, I have written a separate entry, so please check it.

Utilly(ユーティリー)

ブログやメディアの運営者なら必ず気になるのが検索順位ですよね。SEO分析ツール「SEMrush」を使えば検索順位向上に欠…

 

And finally,

Check out our guide to free marketing tools, including the Google Search Console.

Please read this article if you like.

https://utilly.jp/article/marketingtoolselect/

 

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